Bell’s 15th annual Let’s Talk Day takes place January 22

Bell’s annual Let’s Talk Day will certainly return on January 22 nd, 2025 This notes the company’s 15 th year doing Let’s Talk Day, and this time about, it intends to put the limelight on the youth mental wellness crisis.

Bell is changing its donation approach once again this year, using a national “text-to-donate” campaign where Canadians can donate $ 5 by message. The business claims it will certainly match all $ 5 contributions up to a total of $ 1 million, with all profits going to 6 young people psychological health companies:

In addition, Bell claimed it will certainly provide $ 10 million in the direction of mental health, similar to what the business did last year with a capped $ 10 million donation. Bell stated it will certainly bring its overall Let’s Talk “financial investment” to $ 184 million because 2010

Beginning January 6 th, Bell introduced a new across the country multimedia campaign to increase recognition of the young people psychological health crisis and the requirement for more psychological health assistance. The business’s media arm will also include special mental health and wellness content in English and French across its television, radio and digital buildings, that includes a new French-language docudrama, Les Gars, Faut Qu’on Se Parle on Crave, Canal Vie, Canal D and, later on, on Noovo.

Nevertheless, Bell’s Let’s Talk Day has actually obtained substantial objection in the past. In 2022, for instance, Bell included messages from various Canadian political leaders, consisting of from those who actively harmed mental health– for example, Ontario Premier Doug Ford, who cut $ 335 million in psychological wellness costs.

An additional factor of objection has been Bell’s therapy of its own staff members, with the business letting go thousands, specifically in its media department and frequently around the exact same time as Let’s Talk Day. Bell laid off employees in February 2021 and 2024 following Let’s Talk projects, and rumours on social media indicate even more Bell layoffs can be found in Q 1 of this year. Bell, for its component, said it doesn’t talk about rumours or supposition.

Source: Bell