Today is Bell’s 15th annual Let’s Talk Day

Today is Bell Let’s Talk Day.

It’s the company’s 15 th year doing Let’s Talk Day and this moment around, Bell is putting the limelight on the youth psychological health situation.

Additionally, Bell moved its approach to donations this year. The company is running a national “text-to-donate” campaign– Canadians can give away $ 5 by texting ‘YOUNG PEOPLE’ to 45678 Bell states it will match every $ 5 contribution made up to a total of $ 1 million.

All earnings will certainly go to six youth mental health companies:

In addition to that, Bell vowed a $ 10 million contribution toward mental health and wellness, similar to what it did in 2014 with a capped $ 10 million contribution.

Those interested can learn more regarding Bell Let’s Talk Day– and a few of the criticisms of Bell’s yearly psychological health and wellness event– below.

Header photo credit: Bell